Special to RattleandHumSports.com

Big 12 logo3IRVING, Texas – The Big 12 Conference wrapped up its annual spring meetings Friday with news that underlines the strength and viability of the league.

The board of directors ended the three-day get together Friday morning by announcing record earnings. The Conference will divide $198 million, up from last year’s $187 million.

According to commissioner Bob Bowlsby, the record revenue is just starting.

“We’ll get a pretty significant ramp up,” he said. “Over the life of our television and other deals, the per-school distribution could move into the $30 million to $40 million range.”

Most of the money comes from television revenue, the men’s NCAA basketball tournament and bowl games.

Bowlsby also pointed out that, unlike other conferences, the Big 12 revenue doesn’t include money form third tier rights. That is controlled by member institutions.

Speaking to a group of media, Texas president William Powers addressed the revenue distribution: “We’re happy. And it’s all shared equally. The rising tide helps everyone.”

Kansas State president Kirk Schulz sent out this Tweet: “We just concluded 3 days of excellent Big 12 Conference meetings – I have never seen us so unified and focused on a bright future!”

Bowlsby, who has been the commissioner for just over a year, agrees with the assessments. Significant increases in revenue along with realignment issues resolved has put the Big 12 into a good place.

“I think our league is rock solid,” he said. “We’ve done everything we can in the near term and long term to have this league intact through perpetuity. … Until we get to the point where some of these television contracts will expire, I don’t see much happening in terms of conference realignment.

“I think we’ve made real progress. Everybody said this was the best set of meetings we’ve had. We’re like minded and moving in a shared direction.”